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REGIONAL DESIGN COMPETITION YOUNG BALKAN DESIGNERS 2022: LIFE HACKS FOR HEALTH & WELLBEING




Young Balkan Designers (YBD) is a regional talent platform founded in 2011 with the aim to identify, promote and develop creative potential of the Balkan region in the field of design. The initiative also aims at unifying the regional design scene, bringing it closer to the international audience, strengthening its potential by providing additional education and practice, while at the same time contributing to the restoration of multi-cultural cooperation in the Balkan region. COMPETITION THEME 2022: LIFE HACKS FOR HEALTH & WELLBEING Young Balkan Designers theme for 2022 – “Life Hacks for Health & Wellbeing” calls for design projects, objects, concepts, services, scenarios and inventions which create a “shortcut” between sustainable living and wellbeing, provoking conversation on alternative and “outside of the box” approach to designing and re-imagining healthier everyday worlds: at home, at school or work, in public, in our intimate and community spaces, urban and rural environments, in our physical and digital realms. We challenge young designers to emerge positively from the pandemic and use those enlightenments to twist and band the current “state of the art” in design practice to make space for unconventional, witty interventions and “fixes” which contribute to life-promoting environments and use nature-based solutions to address physical health, but also enhance the experiences of human-nature interactions, good relationships, social connections, solidarity and sharing, inclusion, belonging and multitude of other positive emotions through engagement of all senses, addressing neglected needs, or introducing quite surprising and unexpected functionalities, etc. We encourage young creators to surpass limitations and dependency on massive, industrial production and lead the way towards self-sustenance and easily personalized solutions, increase of inclusion and equality by creating a choice & flexibility for different needs and supporting members of families, teams, communities and social networks to develop and maintain healthy lifestyles and come together to help each other.


The proposed projects should not necessarily have the ambition to “leave a mark” but, instead attempt to minimize their carbon footprint and embody thoughts on circularity of the materials used, implementation of local skills and resources, involvement of local actors in problem-solving and production, creating a positive environmental, economic, cultural and social impact. INTERNATIONAL JURY Marcus Fairs, founder and editor in chief, Dezeen.com, UK Ana Kras, artist & designer, Serbia / USA Vasso Asfi & Loukas Angelou, founders, StudioLav, Greece / UK Jovana Zhang , founder, Pinwu studio, Serbia / China Denis Leo Hegic, designer & curator, founder Supermarket Lab/Unblock Art Fair / Museum of Now, Germany COMPETITION SUBJECT Design concepts; products – furniture, lighting, interior elements, everyday objects, urban gardening inventions, didactic toys and tools, aid products, shelters, home accessories, textile and fashion garments, stationary; etc. urban services; digital solutions; innovative design and production scenarios that offer economically and socially sustainable solutions to local problems, both in urban and rural environments, etc. CRITERIA Criteria appreciated by the Jury: socially engaging and innovative features of the project that enhance the quality of everyday life; innovativeness in addressing needs of different social groups; effectiveness in addressing user’s personal health and wellbeing; potentials for circularity of product or its elements; ergonomics; rational production and transportation costs; innovative use of materials available locally; implementation of local knowledge and techniques; environmentally friendly production process, innovative use of recycled materials; relevancy in relation to local / global environmental and social issues; significant social impact on local community. GENERAL TERMS The competition is open to all persons up to 35* years of age, from the following countries: Albania, Austria, Bosnia and Herzegovina, Bulgaria, Croatia, Greece, Hungary, Macedonia, Montenegro, Romania, Slovenia, Serbia and Turkey. Applicants may be individuals or groups of creators. Each applicant may submit more than one entry. * Age limit is the requirement of the Salone Satellite talent zone of Milan Furniture Fair dedicated to designers under 35. Authors applying to YBD now should be 35 or under in April 2022, when the selected winners will be exhibiting at Salone Satellite.


More information at YBD 2022 website