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  • Writer's pictureBalkan Art Scene

Plurality of representations: visual identity of 15th Pravo Ljudski Film Festival

The general crisis that the world is experiencing through 2020 has hundreds of faces. It is the crisis of ideas and politics, economics and health, environment, and culture. At the same time, it seems permanent and irreversible: the new normal is already our everyday life. Our life is organized in perpetual cycles of lockdowns, we're settling in our virtual avatars, and we think about ourselves and the world through a fusion of anxiety and hope. Program of 15th Pravo Ljudski Film Festival was created in the atmosphere of urgency, exploring and reflecting on the causes of the sickening world, never losing hope for a possible recovery. The Festival will be entirely online, from 25th November to 20th December. Instead of the usual single image identity, this time the Festival is opening its visual identity to a plurality of visual representations that reflect the plurality of today's life. In this way, it is opening to a future that we need to build together, courageously. And the future cannot be understood through one single image, but a plurality. Festival visuals communicate directly, building the meanings in seemingly simple, but complex relation between color and shape. The dominant green color invokes the film instrument of illusion, the green screen, yet it reflects some of the most advanced political solutions humanity currently possesses. The circle, on the other hand, reminds us of cyclical nature of time and nature. At the same time, the circle symbolizes the times we live in: delineated territories and communities where we shut ourselves, a marked place in which we're standing with a required social distance. It is the circle of closest ones, the ones we can embrace in the time of the pandemic. All the films of 15th PLJFF will be available on our web platform from November 25th. Program details will be released in the following days. Welcome! For more information about the program, follow and #pravoljudski15

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